Course Outline

Introduction

  • What is ChatGPT and how does it work?
  • Overview of ChatGPT for marketing

Generating Content with ChatGPT

  • Using ChatGPT to write compelling marketing copy
  • Creating blog posts and social media content with ChatGPT
  • Incorporating keywords and SEO into ChatGPT-generated content

Developing a Chatbot with ChatGPT

  • Designing a conversational flow for your chatbot
  • Training your chatbot to respond to customer inquiries
  • Integrating your chatbot into your website or social media channels

Implementing ChatGPT in Your Marketing Strategy

  • Analyzing your marketing workflow to identify opportunities for ChatGPT integration
  • Streamlining your content creation process with ChatGPT
  • Engaging with customers in a personalized way using ChatGPT-powered chatbots

Best Practices and Ethical Considerations

  • Tips for using ChatGPT effectively in marketing
  • Avoiding bias and ensuring ethical use of ChatGPT
  • Future developments and trends in ChatGPT and marketing

Summary and Next Steps

Requirements

  • Basic computer experience
  • Understanding of marketing principles

Audience

  • Marketing professionals
  • Content creators
  • Social media managers
  • Digital marketers
 14 Hours

Number of participants



Price per participant

Open Training Courses require 5+ participants.

Testimonials (8)

I really appreciated Vincent's enthusiasm, professionalism and knowledge. I was able to do well-guided and illustrated practical exercises, directly applying the AI tool in the context of my professional activity as a communications manager for unions. This was made possible by the interview prior to the 2-day training to determine the training program.

Claude - Internationale de l'Éducation
Course - ChatGPT for Content Creation

Machine Translated

His way of gaining audience

Venkata Narasimha Murthy - 6Point6
Course - ChatGPT for Automation

Specific knowledge provided in an accessible way. Answering questions and dispelling doubts

Szymon - Web INnovative Software Sp. z o.o.
Course - ChatGPT (GPT-4) for Developers

Machine Translated

balance between lectures and workshops

Bartek - Web INnovative Software Sp. z o.o.
Course - ChatGPT (GPT-4) for Developers

Machine Translated

How she could engage with us on all levels

Cheryl - Tuffias Sandberg
Course - ChatGPT for Human Resources

The slides, being able to ask questions and the trainer going above and beyond to assist us

Michaela - Tuffias Sandberg
Course - ChatGPT for Human Resources

Real life examples.

Craig - Hollard Insure
Course - ChatGPT

Gaurav's clear explanations and practical application examples.

Neil - Hollard Insure
Course - ChatGPT

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