Brand Management Training in Thessaloniki

A robust digital presence is vital for any business's survival in today's interconnected world.

This instructor-led, live training is designed for marketing professionals at all levels who wish to enhance their business's online brand positioning, assess brand performance, and manage brand image and reputation by conducting a comprehensive Online Brand Audit.

The cumulative effect of various online touch points ultimately dictates how your target audiences perceive your company and whether they decide to engage in business with you.

Conducting an online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing your brand’s owned online assets for strengths and weaknesses, this audit dissects how your brand is discussed on external channels outside your control to evaluate overall brand perception.

By the end of conducting an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business objectives.

Although categorized under 'Brand Management', this course intersects with numerous other disciplines within an organization, from customer experience and online user journeys to insight gathering and marketing strategy and planning.

Upon completion of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

Audience

This course is tailored for all employees seeking a broader perspective on their role within the business, their specific responsibilities, and how their contributions enhance the overall organisation.

Course Format

The session combines the following elements:

• Guided Discussions
• Slide Presentations
• Practical Exercises

By the end of the workshop, participants will be able to:

• Define what a "brand" is and identify ways to positively influence it
• Grasp the process behind Change Strategies and understand your company’s position within them
• Outline the key principles underpinning business change
• Recognise the critical importance of Customer and Stakeholder relationships for business success
• Clarify the financial dimensions of the business and their specific area of responsibility
• Determine the essential aspects of negotiation to secure the best outcomes for their part of the business