Practical AI Tools for Communication, Design, and Media Work Training Course
Artificial intelligence is reshaping productivity and creativity across various sectors, particularly within communication, design, and audiovisual production.
This instructor-led live training, available both online and onsite, targets intermediate-level professionals eager to harness AI tools to streamline content creation, automate processes, and elevate their creative output in everyday tasks.
Upon completion of this course, participants will be equipped to:
- Utilise ChatGPT and other Large Language Models (LLMs) for writing, summarising, brainstorming, and automating tasks through effective prompt engineering.
- Leverage Google AI Ultra (Gemini) features within Docs, Sheets, and Gmail to boost productivity.
- Produce AI-generated images and videos using accessible tools suitable for professional environments.
- Integrate Microsoft Copilot into Office 365 to optimise document, spreadsheet, and email workflows.
- Understand and apply ethical AI usage guidelines, including key cybersecurity considerations.
- Examine real-world applications of AI in communication, design, and audiovisual production.
- Evaluate and experiment with free AI tools relevant to modern workplace demands.
Course Format
- Interactive lectures and discussions.
- Extensive exercises and practical practice.
- Hands-on implementation in a live laboratory environment.
Customisation Options
- To arrange a customised training session for this course, please get in touch.
Course Outline
Prompting Techniques with ChatGPT
- Overview of ChatGPT and fundamentals of prompt engineering
- Content generation: drafting emails, summaries, reports, and ideas
- Automating repetitive tasks using ChatGPT with custom prompts
Google AI Ultra (Gemini) in the Workplace
- Introduction to Gemini within Google Docs, Sheets, and Gmail
- Real-time writing, summarisation, and data insight generation
- Collaborative workflows supported by AI within the Google ecosystem
AI for Image and Video Generation
- Overview of leading tools: Adobe Firefly, Runway ML, and Canva Magic Studio
- Creating and editing AI images for presentations and campaigns
- Generating video content using text-to-video tools
AI Tools in Microsoft 365 (Copilot)
- Capabilities of Microsoft Copilot in Word, Excel, and Outlook
- Summarising documents and drafting communications
- Data visualisation and spreadsheet automation using Copilot
Cybersecurity and Ethical AI Use
- Understanding data privacy risks and issues surrounding AI-generated content
- Best practices for ethical AI tool usage within organisations
- Compliance considerations and risk mitigation strategies
Applied AI Use Cases in Creative Workflows
- AI-assisted content ideation for communication teams
- AI-driven design iterations and prototyping
- Case studies focusing on video production and social media content
Free and Accessible AI Tools for Daily Work
- Exploration of AI tools offering free tiers (e.g., Notion AI, Grammarly, DALL·E, Canva AI)
- Strategies for selecting tools to meet specific workplace needs
- Hands-on experimentation and guided exploration
Summary and Next Steps
Requirements
- A working knowledge of basic office software such as Microsoft 365 and Google Workspace
- Experience with digital communication or content creation workflows
- Familiarity with online tools and cloud platforms
Target Audience
- Communication professionals
- Graphic designers and multimedia producers
- Content creators and digital marketing teams
Open Training Courses require 5+ participants.
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