BCS Practitioner Certificate in Digital Product Management Training Course

Product Management Foundations

• Understanding the role of the product manager.
• Digital product characteristics.
• Key competencies and responsibilities.

Product Vision and Strategy

• Crafting an actionable product vision.
• Strategic alignment with organisational goals.
• Defining outcomes and value propositions.

Market and Customer Research

• Discovery tools and research methods.
• Identifying customer needs and behaviours.
• Hypothesis validation and evidence gathering.

Product Roadmapping

• Creating structured and realistic roadmaps.
• Prioritisation techniques and frameworks.
• Communicating roadmap direction.

Product Development and Delivery

• Working effectively with delivery teams.
• Agile and iterative delivery considerations.
• Defining, reviewing, and refining product requirements.

Product Performance and Measurement

• Setting KPIs and performance metrics.
• Analysing product data for insights.
• Improving performance through informed decisions.

Lifecycle Management and Evolution

• Managing products through each lifecycle stage.
• Identifying opportunities for enhancement.
• Supporting long-term product resilience.

Stakeholder Collaboration

• Building alignment across functional teams.
• Managing expectations and communication.
• Facilitating informed product decisions.

Preparation for the BCS Examination

• Exam format and guidance.
• Study tips and recommended resources.
• Practice question review.

Summary and Next Steps