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Duration 14 hours
Course Outline
Foundations of Generative Media on Vertex AI
- Introduction to Veo, Imagen, Chirp, and Lyria
- Applications across various sectors
- Practical lab: configuring the Vertex AI workspace
Image Creation via Imagen
- Designing prompts for superior image fidelity
- Managing style, consistency, and brand alignment
- Practical lab: generating visual assets for products
Video Production with Veo
- Implementing text-to-video pipelines
- Polishing and editing generated video content
- Practical lab: creating concise marketing clips
Voice and Audio via Chirp
- Leveraging text-to-speech and speech-to-text functions
- Applications in voice cloning and accessibility
- Practical lab: producing branded audio assets
Music Composition with Lyria
- Generating compositions across diverse genres
- Incorporating music into marketing and media strategies
- Practical lab: creating background scores
Integrating Media Modalities
- Linking outputs between models (combining image, audio, and video)
- Constructing multimodal workflows for narrative purposes
- Practical lab: developing a comprehensive multimedia campaign asset
Enterprise Rollout and Best Practices
- Navigating ethical guidelines and brand safety
- Streamlining workflows for scalability and regulatory compliance
- Reviewing enterprise implementation case studies
Recap and Future Directions
Requirements
- Proficiency with cloud-based tools and API interactions
- Fundamental grasp of generative AI principles
- Knowledge of media production workflows (image, video, or audio)
Target Learners
- Content creators
- Marketing professionals
- Product managers
- Software developers
Testimonials (1)
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