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Course Outline

Introduction

HubSpot, Inbound Marketing, and Sales

  • Services and products available in HubSpot

Understanding CRM

  • Distinguishing current from potential customers
  • Reviewing customer history

Becoming Familiar with HubSpot CRM

  • Linking an email inbox with HubSpot CRM
  • Navigating the dashboard structure
  • Exploring the category section and its options

HubSpot CRM Tools

  • Overview of HubSpot sales tools
  • Overview of HubSpot marketing tools
  • Overview of HubSpot service tools
  • Overview of HubSpot calling tools

Structuring in HubSpot CRM

  • Developing workflows
  • Customizing dashboards
  • Creating lists and reports
  • Adding and managing documents
  • Creating and importing contacts

Optimizing Workflows in HubSpot CRM

  • Utilizing workflow branching
  • Creating workflow charts

Summary and Conclusion

Requirements

  • Familiarity with sales and marketing principles.

Target Audience

  • Business Analysts
 7 Hours

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