Course Outline
Module 1: Core Principles of Adobe Marketo Engage
- Overview of the platform and its user interface
- Foundations of marketing automation and lead lifecycle oversight
- Effective management of leads, accounts, and target audiences
- Development of intelligent segments and dynamic lists
Module 2: Campaign Development and Essential Automation
- Setup of email programs and web forms
- Creation of landing pages and dynamic content elements
- Construction of automation workflows, including drip campaigns
- Tracking campaign success and refining results
Module 3: Sophisticated Automation and Personalization
- Design of multichannel nurturing programs spanning email, social media, and web
- Utilization of tokens and snippets for content consistency and reuse
- Implementation of AI-driven personalization via Adobe Sensei
- Integration with CRM platforms such as Salesforce and Microsoft Dynamics
Module 4: Analytics and Data Oversight
- Construction of dashboards and performance reports
- Interpretation of multichannel attribution and ROI calculation
- Enforcement of data governance and security compliance measures
- Application of best practices for educational and commercial marketing efforts
Module 5: Practical Exercise – Campaign Simulation
- Setup of a realistic campaign scenario for higher education
- Development of automated workflows for student engagement and follow-up
- Assessment and presentation of outcomes aligned with campaign goals
Summary and Future Actions
Requirements
- Fundamental knowledge of digital marketing and CRM principles
- Experience with email marketing and lead management processes
- Curiosity towards automation and data-centric marketing approaches
Intended Audience
- Faculty and marketing professionals associated with the School of Commercial Engineering
- Specialists in marketing automation and CRM coordination roles
- Academic personnel overseeing communication, outreach, or enrollment marketing
Testimonials (3)
What I liked most about the training was the technical color and video performance theory session. It helped me clearly understand the reasoning behind key production decisions, such as why specific frame rates are chosen for different types of videos and how particular color spaces impact visual quality and performance. Having this theoretical foundation made the technical concepts more meaningful and easier to apply in practical scenarios.
Jason Lee
Course - Adobe Creative Cloud (After Effects, Premiere Pro, Illustrator, Animate, and Character Animator) for Beginners
Marko was very knowledgeable, friendly and explained in a very clear way. He also brought so many use cases, examples from his broad experience and was super interactive with us.
Delia Roxana Isfan-Stan
Course - Adobe Acrobat: PDF Creation and Editing
Marko’s openness to answer all our questions
