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Duration 40 hours
Course Outline
1. Product Conceptualization
- Recognizing customer needs
- Market and competitor assessment
- Estimating market size relative to customer issues or requirements
- User segmentation and persona development
- Establishing product vision, intent, and strategy
- Prioritization based on value and effort
- Creating value maps and defining desired outcomes
2. Product Development
- User-centric design (UX/UI)
- Incremental and iterative development using cross-functional teams (Scrum)
- Backlog administration and drafting user stories
- Initial validation methods (MVP, experiments)
- Setting key performance indicators
- Practical Design Thinking session
- Prompt engineering for leadership (AI application in products)
- Data-informed design approaches
- Service design blueprinting (service mapping)
- Backlog governance and prioritization (expert-led session)
3. Product Delivery
- Release planning and roadmap oversight
- Go-to-market approaches
- Onboarding and evaluating post-launch experience
- Collecting feedback in live environments
- Aligning with marketing and sales teams
- Constructing product funnels and monitoring dashboards
4. Value Realization
- Product KPIs (NPS, DAU, retention, etc.)
- Revenue models and pricing strategies
- Funnel examination
- Customer value analysis (LTV, CAC, ROI)
- Iterative improvements driven by data
- Managing the product lifecycle
- Ensuring scalability and long-term viability
- Product Profit & Loss
- Developing the business case
Wrap-up and Future Directions
Requirements
- Fundamental understanding of banking operations
- Practical experience in digital product development
- Basic familiarity with AI principles
Target Audience
- Product managers within the banking industry
- Leaders driving digital transformation
- Banking experts engaged in AI-led product design
Testimonials (1)
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