Social Media Training in Patras

This course is ideally suited for professionals involved in Digital Marketing and strategic planning. It delves into the core concepts necessary to establish a strong presence in digital media. Delegates will receive an introduction to fundamental digital marketing principles, covering areas such as mobile marketing, social media, email marketing, PPC, and SEO. The training concludes by highlighting the significance of analytics and effective strategy, supported by practical examples.

This course is ideally designed for professionals focused on digital marketing and strategic planning.

The program delves into the critical concepts required to establish a strong presence in the Chinese market via digital channels. It explores fundamental digital marketing topics, ranging from mobile and social media marketing to email campaigns, PPC (Pay-Per-Click), and SEO.

Upon completion, participants will grasp the significance of data-driven analytics and robust strategic planning, illustrated through practical examples.

Over the course of seven hours, participants will explore the Google advertising ecosystem, identifying where their ads can appear and understanding the advantages of various ad formats. This is a highly practical session: attendees spend the majority of their time working directly within the Google Ads interface, manually configuring a live campaign led by the instructor. Beyond initial setup, the course covers essential optimization techniques to help achieve satisfactory results.

Instructed by an industry practitioner who actively manages Google advertising campaigns, the training concludes with a 30-minute Q&A segment, allowing participants to receive direct answers to their specific questions about Google Ads.

Target Audience:
Basic Google Ads is designed for individuals who possess foundational knowledge of internet marketing and wish to expand their expertise using Google's premier advertising platform.

Learning Outcomes:

• Understand the full range of opportunities within the internet marketing sector.
• Gain insight into the unique characteristics of advertising platforms and appreciate the critical roles of SEO and analytics.
• Develop the ability to craft marketing strategies for both personal use and corporate needs.
• Master the nuances of strategy formulation and process implementation.
• Learn effective collaboration techniques with other digital agencies.

Skills Gained:

• Strategy development and creation.
• Evaluating strategies based on performance metrics.
• Selecting priority platforms relevant to your field of activity.
• Constructing efficient cooperation processes with agencies and assessing their results.

Attitudinal Shifts:

• Conscious management of marketing activities, whether handled by an internal team or an external agency, alongside digital strategy preparation.
• Confidence in executed activities and a clear awareness of the steps and tests undertaken.