Digital Sales Excellence: Customer Acquisition, Engagement, and Retention Training Course

A robust digital presence is vital for any business's survival in today's interconnected world.

This instructor-led, live training is designed for marketing professionals at all levels who wish to enhance their business's online brand positioning, assess brand performance, and manage brand image and reputation by conducting a comprehensive Online Brand Audit.

The cumulative effect of various online touch points ultimately dictates how your target audiences perceive your company and whether they decide to engage in business with you.

Conducting an online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing your brand’s owned online assets for strengths and weaknesses, this audit dissects how your brand is discussed on external channels outside your control to evaluate overall brand perception.

By the end of conducting an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business objectives.

Although categorized under 'Brand Management', this course intersects with numerous other disciplines within an organization, from customer experience and online user journeys to insight gathering and marketing strategy and planning.

Upon completion of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This instructor-led, live training in Greece (online or onsite) is aimed at beginner-level to intermediate-level social media managers and marketing professionals who wish to build and manage online communities, create impactful content strategies, and enhance brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and tailor social media strategies accordingly.
• Select appropriate social media platforms based on business goals.
• Create effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Develop paid ad campaigns and measure their success.
• Engage and moderate online communities effectively.
• Handle social media crises and maintain brand reputation.
• Implement ethical best practices and social media policies.

This instructor-led digital marketing course in Greece equips professionals with the essential strategies needed for success. Learners will explore SEO, PPC, social media, email, and mobile marketing while mastering analytics and channel planning to drive measurable business growth.

This course in Greece prepares digital marketing experts with the key strategies necessary to succeed in the Chinese marketplace. Explore SEO, social media, mobile marketing, and email campaigns, leveraging analytics and budget planning to drive effective customer engagement.

This instructor-led, live training in Greece (online or onsite) targets intermediate-level marketing professionals eager to automate repetitive tasks, nurture leads effectively, and optimize customer engagement via workflow automation.

Upon completion of this training, participants will be capable of:

• Utilizing Make to automate marketing campaigns and lead nurturing processes.
• Developing personalized customer journey maps through integrated platforms.
• Synchronizing data across marketing tools such as Mailchimp, HubSpot, and social media channels.
• Monitoring and analyzing automated workflows to enhance campaign performance.
• Applying best practices for scalable marketing automation strategies.

This live, instructor-led program in Greece (conducted online or onsite) caters to digital marketers from beginner to intermediate levels who intend to construct, manage, and optimize advertising initiatives across major social media networks.

Upon the conclusion of this training, participants will be equipped to:

• Implement a systematic framework for developing social media campaigns.
• Establish and oversee advertising initiatives on Facebook, Google, and TikTok.
• Clarify campaign goals and choose the most suitable ad formats.
• Pinpoint and reach the most relevant audience segments for advertising efforts.
• Enhance ad effectiveness through the use of analytics and A/B testing.
• Strategically allocate budgets to achieve the highest possible return on investment.