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 Duration 7 hours

Course Outline

Module 1: Fundamentals & Governance – Integrating Copilot into Sales Processes

  • Productivity impact analysis: Identifying where Copilot saves time versus where human expertise is essential
  • Understanding limitations, recognizing hallucinations, and rigorously verifying AI-generated outputs
  • Data privacy, GDPR compliance, and enterprise governance strategies for protecting sensitive client information

Module 2: Pre-Meeting Excellence & Account Insights

  • Prospect and industry research: Quick extraction of context and competitor analysis
  • Automated conversation summaries: Processing long email chains in Outlook and historical chats in Microsoft Teams
  • Creating pre-call briefs, discovery question structures, and strategic talking points

Module 3: Effective Client Engagement & Proposal Creation

  • Drafting persuasive follow-ups, responses to inquiries, and objection handling scripts in Outlook
  • Streamlining proposal drafting in Word with seamless integration of corporate templates and branding
  • Refining tone, negotiation style, and personalized messaging at scale

Module 4: Teams Meeting Insights – Turning Dialogue into Action

  • Real-time meeting support: Staying informed on missed context without disrupting client interactions
  • Automated meeting notes: Recording decisions, objections, pricing discussions, and action items
  • Immediate post-meeting documentation: Creating distinct internal summaries for teams and polished recaps for clients

Module 5: Sales Data Analysis & Pipeline Monitoring in Excel

  • Natural language data exploration: Querying pipeline status, deal stages, and conversion metrics
  • Individual and team performance tracking: Spotting pipeline bottlenecks and high-performing areas
  • Generating executive summaries, trend forecasts, and board-level reporting visuals

Module 6: Practical Application Workshop – Real-World Sales Scenarios

  • Interactive case studies drawn from actual deal pipelines and daily sales tasks
  • Guided prompt engineering: Designing, testing, and refining role-specific prompt sequences
  • Personal deliverable: Each participant develops their own “Daily Copilot Playbook”

Module 7: Team Prompt Repository

  • Creating and standardizing a shared team prompt library (including sales templates, objection handlers, and briefing cards)
  • Implementation roadmap: Immediate steps to secure return on investment
  • Open Q&A session, individual troubleshooting, and course review

Requirements

  • Familiarity with core Microsoft 365 applications, including Outlook, Word, Teams, and Excel.

  • An active Microsoft 365 Copilot license assigned to the participant’s enterprise account is recommended for practical exercises.

  • Regular involvement in sales activities, account management, lead qualification, or sales reporting.

  • No prior experience in coding, prompt engineering, or advanced technical fields is necessary.

Target Audience

  • B2B Sales Representatives, Account Executives, and Business Development Specialists

  • Key Account Managers and Customer Success Specialists managing complex accounts and frequent client communications

  • Sales Directors, Team Leads, and Commercial Managers seeking to optimize team workflows and analyze pipeline data

  • Bid & Proposal Specialists responsible for crafting offers, pitches, and tailored sales presentations

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