Digital Marketing for Software-as-a-Service (SaaS) Training Course

This instructor-led, live training in Greece (online or onsite) is aimed at marketers who wish to use AI to improve improve digital marketing strategies through valuable customer insights.

By the end of this training, participants will be able to:

• Leverage AI software to improve the way brands connect to users.
• Use chatbots to optimize the user-experience.
• Increase productivity and revenue through the automation of tasks.

This training is best suitable for people into Digital Marketing and Strategies. The training covers the concepts essential to gain a traction on the digital media. It provides the delegates with an introduction to key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO. By the end of the training we understand the importance of analytics and good strategy with suitable examples.

This training is best suited for people into Digital Marketing and Strategies.

The training covers the concepts essential to gain traction in China through digital media. It introduces key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO.

By the end of the training we understand the importance of analytics and good strategy with suitable examples.

Participants, for 7 hours of training, learn about the Google advertising ecosystem,
where to display their ads, and the benefits of specific ad formats.
The training is practical - the participants spend most of their time on the Google
Ads advertising account, where they have the opportunity to manually configure the
campaign discussed by the campaign leader.
In addition to setting up the campaign itself, participants will learn how to optimize
them later to achieve satisfactory results.

The training is conducted by a practitioner, a person who regularly conducts
advertising campaigns on Google. The last 30 minutes of the course are dedicated
to the Q&A section, during which participants will have the opportunity to get
answers to questions about advertising in Google Ads.

Target Group:
The Google Ads Basic Course is intended for people who already have a basic
knowledge of internet marketing and want to deepen it with knowledge of the
largest Google advertising tool.

What you will get out of training:

• You will learn what the possibilities in the field of internet marketing are
• You will learn the specifics of advertising platforms and the importance of both SEO and analytics
• You will also learn how to prepare a marketing strategy for yourself and your company
• You will come out knowing the specifics of building a strategy and process
• You will learn how to cooperate with other digital agencies

Skills

• Strategy preparation
• Strategy evaluation in terms of performance
• Ability to choose priority platforms in the area of activity
• Building an appropriate and effective process of cooperation with agencies and evaluation of their results

Attitudes

• Conscious management of marketing activities (internal team or agency) and preparation of digital strategies
• Confidence in the activities carried out and awareness of the steps / tests taken

On this course you will learn about all techniques, processes and updates that are relevant for 2023.

You will also learn about advanced Google Ads techniques such as running Performance Max and Shopping campaigns simultaneously which can help you to double up your revenue, advanced Search, YouTube and Discovery campaigns settings that will help you to succeed in a very competitive PPC world.

The course can be adjusted to your business and your needs. If you want to advertise specific PPC niches like e-commerce, finance, real-estate, pharmacology, medicine, mobile app and more, the agenda of the course can be modified according to your specific request.

You will also learn how to analyse data as well as tracking codes implementation via GTM to be able to track all sales and all events that matter to your business.

The course can be adjusted to your business and your needs. If you want to advertise specific PPC niches like e-commerce, finance, real-estate, pharmacology, medicine, mobile app and more, the agenda of the course can be modified according to your specific request.

The course is kept constantly updated to make sure you will learn all Google Ads updates at the time when the course is provided.

A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.

This instructor-led, live training in Greece (online or onsite) is aimed at marketing managers, marketing personnels, and entrepreneurs who wish to master the fundamentals and related tactics of Marketing.

By the end of this training, participants will be able to:

• Enhance their understanding of marketing activities.
• Implement more precise marketing mix tactics.
• Formulate and execute a marketing plan more efficiently.
• Improve their marketing skills.

Understand marketing. Touch your customers´ feelings. Prepare your own plan.

Make your marketing and business in line with customer expectations and exceed them.

This instructor-led, live training in Greece (online or onsite) is aimed at marketeers who wish to create video content and presentations with Camtasia and PowerPoint.

By the end of this training, participants will be able to:

• Create video content and share it on a video hosting platform.
• Employ assets within Camtasia such as music and icons for interactive content.
• Save on costs by producing HQ videos with Camtasia and PowerPoint.

This instructor-led, live training in Greece (online or onsite) is aimed at entrepreneurs, marketing staff, and sales staff who wish to use the power of psychology to push consumers to spend.

By the end of this training, participants will be able to implement pricing strategies and principles to set attractive and appropriate offers that sell.

This instructor-led, live training in Greece (online or onsite) is aimed at sales and marketing professionals who wish to learn various cross-selling and upselling strategies and techniques.

By the end of this training, participants will be able to:

• Learn and understand the fundamentals of selling.
• Use various techniques and strategies for selling to achieve sales targets.
• Develop and improve customer relationships.

Audience

This course is designed for all staff requiring a wider view of their part of the business; their specific roles within it; and of their involvement in improving its contribution to the organisation as a whole

Format of the course

A combination of:

• Facilitated Discussions
• Slide Presentations
• Exercises

By the end of the workshop, attendees will be able to:

• Explain what “brand” is and how they can influence it
• Understand the process for Change strategies and your company’s position within them
• Detail the relevant principles underlying any change to a business
• Realise the importance of Customer / Stakeholder relationships in the successful running of any business
• Define the financial aspects of a business and of the delegates’ part of that business
• Determine the important aspects of negotiating to ensure the best possible outcome for their part of the business

The objective of the course is to enable participants to gain a mastery of fundamentals of main social media platforms and their use in various industries.

FlockDB is an open source distributed, fault-tolerant graph database for managing wide but shallow network graphs. It was initially used by Twitter to store relationships among users.

In this instructor-led, live training, participants will learn how to set up and use a FlockDB database to help answer social media questions such as who follows whom, who blocks whom, etc.

By the end of this training, participants will be able to:

• Install and configure FlockDB
• Understand the unique features of FlockDB, relative to other graph databases such Neo4j
• Use FlockDB to maintain a large graph dataset
• Use FlockDB together with MySQL to provide provide distributed storage capabilities
• Query, create and update extremely fast graph edges
• Scale FlockDB horizontally for use in on-line, low-latency, high throughput web environments

Audience

• Developers
• Database engineers

Format of the course

• Part lecture, part discussion, exercises and heavy hands-on practice