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Course Outline
1. Introduction to Internet Marketing
- a. Defining "internet marketing"
- b. Understanding performance
- c. Opportunities in digital activities (advertising platforms, SEO, analytics)
- d. Planning your activities
2. Building a Marketing Strategy
- a. Preparing a brief and defining goals
- b. Selecting advertising platforms and prioritizing activities (introduction to campaign types for each activity)
- c. Creating an action plan, timeline, and personas while considering tests and trends
- d. Budget selection and efficient allocation over time
3. Managing Your Marketing Team
- a. Agency cooperation: possible forms of engagement
- b. Agency cooperation: advantages and disadvantages
- c. Managing an in-house marketing team: task division and performance maximization
- d. Processes and tools to streamline workflow
4. Measuring E-marketing Effectiveness
- a. Key factors to consider when assessing activity effectiveness
- b. Core measurement indicators
- c. Analysis of sample campaign reports (including platform reports, Analytics, and specialized reports)
Requirements
Foundational knowledge of Internet marketing is required.
7 Hours
Testimonials (2)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
