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Course Outline
Module 1: Storytelling for Brands
- Core principles of brand storytelling
- Building emotional connections with target audiences
- Case studies examining successful narratives
Module 2: Advertising Trends
- Insights into global and local advertising trends
- In-depth analysis of award-winning campaigns
- Key takeaways for creative inspiration
Module 3: Artificial Intelligence in Advertising
- Overview of AI tools relevant to creative industries
- Integration of AI into advertising workflows
- Practical demonstrations for designing campaigns
Module 4: Creativity / Art Workshop
- Creative techniques inspired by the Artbrand Atelier style (Instagram reference)
- Applying artistic methods to generate advertising concepts
- Collaborative workshop: transitioning from art to campaign
Summary and Next Steps
Requirements
- A foundational grasp of basic marketing principles
- Practical experience in communication or creative projects
- General familiarity with advertising campaigns
Target Audience
- Professionals in marketing and communications
- Creative directors and design teams
- Brand managers
10 Hours
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
