AI for Institutional Marketing: Strategies for Private Higher Education Training Course

This practical one-day course is tailored for marketing and social media professionals who regularly use Canva and CapCut and are ready to expand beyond their current workflows.

The programme centres on advanced content creation, AI-supported workflows and more efficient production of marketing and social media assets. Instead of revisiting foundational platform features, participants will explore techniques and capabilities that help them create, adapt and refine content more effectively while preserving quality and brand consistency.

AI plays a key role in the training, but the scope goes beyond AI alone. Participants will also strengthen their approach to visual design, short-form video, content adaptation, branding and cross-platform production.

The training draws on realistic marketing and social media scenarios, enabling participants to apply the techniques directly to the types of content they produce in their daily work.

Learning Outcomes

By the end of the course, participants will be able to:

• Leverage advanced Canva and CapCut features beyond their current day-to-day workflows.
• Recognise where AI can meaningfully enhance their content-production process.
• Use AI-supported tools to accelerate creative development and content output.
• Create and adapt visual and video content for different platforms and formats.
• Generate multiple content variations from a single campaign concept or asset.
• Improve images, video, audio and other content elements using AI-assisted features.
• Develop more efficient workflows for recurring marketing and social media content.
• Maintain brand consistency when using templates, AI-generated content and reusable assets.
• Integrate Canva and CapCut more effectively within a unified content-production workflow.
• Critically evaluate AI-generated content and make informed creative decisions rather than relying on automation alone.

Format

The course combines:

• Interactive instructor-led sessions.
• Live demonstrations of advanced Canva and CapCut capabilities.
• Practical marketing and social media scenarios.
• Hands-on exercises.
• AI-assisted content-production exercises.
• Workflow optimisation activities.
• Discussion of participants' existing workflows.
• Practical application using real-world content.

Course Customisation Options

The course can be tailored around participants' existing workflows, brand requirements and primary social media channels.

Customisation may include:

• Using the company's existing Canva templates and brand assets.
• Working with participants' own content.
• Focusing on specific social media platforms.
• Focusing on specific types of marketing content.
• Identifying repetitive tasks suitable for AI-assisted workflows.
• Exploring the specific Canva and CapCut AI capabilities available within participants' current subscriptions.
• Building exercises around the company's actual content-production process.

This live, instructor-led training on Greece is tailored for intermediate OOH/DOOH sales professionals. Discover how to harness AI for prospecting, proposal personalization, data analysis, and pitch simulations, utilizing programmatic integrations such as DV360 and Place Exchange to boost sales effectiveness.

This live training in Greece equips commercial professionals with the skills to utilize no-code AI for sales and market analysis. Participants will learn to automate routine tasks, develop predictive models, and craft insightful dashboards using tools such as Excel and Power BI to facilitate smarter, data-driven decisions.

This instructor-led live training in Greece (online or onsite) is designed for marketers looking to utilize ChatGPT for their marketing campaigns. Participants will learn how to harness ChatGPT for marketing objectives, such as content creation, customer support, and social media management.

By the end of this training, participants will be able to:

• Understand the fundamentals of ChatGPT and how it operates.
• Use ChatGPT to generate persuasive marketing copy, blog posts, and social media content.
• Develop a ChatGPT-powered chatbot to improve customer support and engagement.
• Implement ChatGPT into their marketing strategy to save time and increase efficiency.

This instructor-led, live training in Greece (online or onsite) is designed for beginner to intermediate marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Greece (online or on-site) is designed for intermediate to advanced marketing professionals eager to master the application of DeepSeek in real-time data analysis, forecasting customer behavior, and managing automated marketing campaigns.

Upon completion of this training, participants will be equipped to:

• Deploy DeepSeek-enabled models to analyze customer data and refine marketing strategies.
• Harness AI for audience segmentation and delivering personalized marketing messages.
• Integrate DeepSeek with marketing automation platforms for effective campaign management.
• Utilize predictive analytics to anticipate customer behavior and enhance targeting precision.

This instructor-led, live training in Greece (online or onsite) is aimed at marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalized marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

This instructor-led, live training session, available online or onsite, is designed for intermediate-level marketing and sales professionals who aim to harness AI prompt engineering for customized campaigns, customer engagement, and automated sales processes.

Upon completion of this training, participants will be equipped to:

• Grasp the core principles of AI-driven prompt engineering within marketing and sales contexts.
• Utilize AI to produce high-conversion marketing copy and advertising creatives.
• Automate customer engagement through AI-generated responses.
• Apply AI to gain data-driven sales insights and improve forecasting accuracy.
• Seamlessly integrate AI tools into existing marketing and sales automation workflows.