Course Outline
Module 1: Intelligent and Rapid Introduction
Objective: Align knowledge levels without reiterating basic concepts.
- Techniques for structuring effective prompts (adapted prompt engineering for marketing)
- Understanding ChatGPT’s strengths and limitations, and how to navigate them
Module 2: Advertising & Campaigns: Accelerating Creative Output
Objective: Automate and speed up the creation of campaign materials.
- Generating invitation and marketing emails with appropriate language adaptation
- Creating social media copy with varied stylistic options
- Adapting campaigns for different audiences (B2B vs B2C, local vs international)
- Developing scripts for videos and advertisements
- Brainstorming campaign ideas with ChatGPT
- Practical exercise: Develop a complete campaign including email, social post, CTA, and executive summary
Module 3: Client Communication: Clarity, Speed, and Personalization
Objective: Enhance the speed and quality of commercial communications.
- Drafting client service messages
- Writing presentation, follow-up, and post-meeting emails
- Addressing common client objections using smart templates
- Developing structured prompts for email correspondence
- Building reusable templates for various scenarios
- Translating and adapting multilingual messages
- Translating reports and presentations while maintaining professional tone
- Practical exercise: Generate and translate an institutional email and a client negotiation email
Module 4: Financial Control and Budget Management: Clarity in Data and Reporting
Objective: Assist in organizing, summarizing, and effectively communicating financial and management data.
- Summarizing financial reports with simplified explanations
- Generating presentations (PowerPoint/Google Slides) directly from data
- Automatically structuring slides based on report content
- Drafting accountability emails and internal communications
- Ensuring consistency and clarity in spreadsheets through ChatGPT analysis
- Practical exercise: Create a monthly budget summary + 10-slide automated presentation using ChatGPT
Module 5: Research and Market Intelligence
Objective: Utilize ChatGPT as a research and analysis assistant to facilitate faster decision-making.
- Best practices for asking complex, context-rich questions
- Retrieving external data with ChatGPT (and understanding its limitations)
- Practical alternatives: plugins, web browsing capabilities (if enabled), and auxiliary tools
- Crafting prompts for competitor analysis, public data, and industry reports
- Practical exercise: Simulate a competitor analysis and generate decision-making insights
Closing: Workflow Integration
- Recommendations for integrating tools with Google Docs, Notion, Excel, etc.
- Open floor for questions and refining prompts created during the course
Summary and Next Steps
Requirements
- Understanding of marketing and communication workflows
- Experience in content creation or campaign management
- No prior technical knowledge of AI is required
Target Audience
- Marketing professionals
- Advertising and campaign teams
- Client communication and financial control staff
Testimonials (1)
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
