AI in Digital Marketing for OOH/DOOH Sales Training Course

This practical one-day course is tailored for marketing and social media professionals who regularly use Canva and CapCut and are ready to expand beyond their current workflows.

The programme centres on advanced content creation, AI-supported workflows and more efficient production of marketing and social media assets. Instead of revisiting foundational platform features, participants will explore techniques and capabilities that help them create, adapt and refine content more effectively while preserving quality and brand consistency.

AI plays a key role in the training, but the scope goes beyond AI alone. Participants will also strengthen their approach to visual design, short-form video, content adaptation, branding and cross-platform production.

The training draws on realistic marketing and social media scenarios, enabling participants to apply the techniques directly to the types of content they produce in their daily work.

Learning Outcomes

By the end of the course, participants will be able to:

• Leverage advanced Canva and CapCut features beyond their current day-to-day workflows.
• Recognise where AI can meaningfully enhance their content-production process.
• Use AI-supported tools to accelerate creative development and content output.
• Create and adapt visual and video content for different platforms and formats.
• Generate multiple content variations from a single campaign concept or asset.
• Improve images, video, audio and other content elements using AI-assisted features.
• Develop more efficient workflows for recurring marketing and social media content.
• Maintain brand consistency when using templates, AI-generated content and reusable assets.
• Integrate Canva and CapCut more effectively within a unified content-production workflow.
• Critically evaluate AI-generated content and make informed creative decisions rather than relying on automation alone.

Format

The course combines:

• Interactive instructor-led sessions.
• Live demonstrations of advanced Canva and CapCut capabilities.
• Practical marketing and social media scenarios.
• Hands-on exercises.
• AI-assisted content-production exercises.
• Workflow optimisation activities.
• Discussion of participants' existing workflows.
• Practical application using real-world content.

Course Customisation Options

The course can be tailored around participants' existing workflows, brand requirements and primary social media channels.

Customisation may include:

• Using the company's existing Canva templates and brand assets.
• Working with participants' own content.
• Focusing on specific social media platforms.
• Focusing on specific types of marketing content.
• Identifying repetitive tasks suitable for AI-assisted workflows.
• Exploring the specific Canva and CapCut AI capabilities available within participants' current subscriptions.
• Building exercises around the company's actual content-production process.

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