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 Duration 14 hours

Course Outline

Introduction to AI Applications in OOH/DOOH Digital Marketing

  • An overview of the OOH and DOOH advertising ecosystem
  • Understanding the programmatic OOH landscape
  • The impact of AI on enhancing sales and operational efficiency

Leveraging AI for Prospecting and Lead Qualification

  • Identifying ideal target accounts through AI-generated insights
  • Implementing predictive lead scoring models
  • Seamless integration of AI prospecting tools with CRM systems

Personalizing Proposals Using AI

  • Generating dynamic content for tailored client proposals
  • Utilizing AI-assisted recommendations for creative assets
  • Customizing offers based on detailed customer behavior data

Data Analysis and Performance Insight Generation

  • Strategies for collecting and processing OOH campaign data
  • Employing AI tools for detailed campaign performance reporting
  • Forecasting trends and optimizing inventory utilization

AI in Pitch Simulation and Skill Training

  • Practicing objection handling with AI chatbots
  • Utilizing speech analysis and feedback tools for improvement
  • Engaging in scenario-based pitch roleplays

Integration with DV360, Place Exchange, and Other Key Platforms

  • Linking AI workflows to DV360 for programmatic OOH management
  • Leveraging Place Exchange API data for enhanced targeting and reporting
  • Identifying automation opportunities within proposal-to-delivery workflows

Ethics, Privacy, and Compliance in AI-Powered Advertising

  • Navigating key data privacy considerations
  • Ensuring transparency in AI-driven decision-making processes
  • Adhering to industry-specific compliance guidelines

Summary and Recommended Next Steps

Requirements

  • A foundational grasp of digital marketing principles
  • Familiarity with standard OOH and DOOH advertising processes
  • Practical experience in sales or account management roles

Target Audience

  • Sales teams specializing in OOH and DOOH
  • Professionals working in programmatic advertising
  • Account managers focused on media sales

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