Course Outline
Introduction to AI Applications in OOH/DOOH Digital Marketing
- An overview of the OOH and DOOH advertising ecosystem
- Understanding the programmatic OOH landscape
- The impact of AI on enhancing sales and operational efficiency
Leveraging AI for Prospecting and Lead Qualification
- Identifying ideal target accounts through AI-generated insights
- Implementing predictive lead scoring models
- Seamless integration of AI prospecting tools with CRM systems
Personalizing Proposals Using AI
- Generating dynamic content for tailored client proposals
- Utilizing AI-assisted recommendations for creative assets
- Customizing offers based on detailed customer behavior data
Data Analysis and Performance Insight Generation
- Strategies for collecting and processing OOH campaign data
- Employing AI tools for detailed campaign performance reporting
- Forecasting trends and optimizing inventory utilization
AI in Pitch Simulation and Skill Training
- Practicing objection handling with AI chatbots
- Utilizing speech analysis and feedback tools for improvement
- Engaging in scenario-based pitch roleplays
Integration with DV360, Place Exchange, and Other Key Platforms
- Linking AI workflows to DV360 for programmatic OOH management
- Leveraging Place Exchange API data for enhanced targeting and reporting
- Identifying automation opportunities within proposal-to-delivery workflows
Ethics, Privacy, and Compliance in AI-Powered Advertising
- Navigating key data privacy considerations
- Ensuring transparency in AI-driven decision-making processes
- Adhering to industry-specific compliance guidelines
Summary and Recommended Next Steps
Requirements
- A foundational grasp of digital marketing principles
- Familiarity with standard OOH and DOOH advertising processes
- Practical experience in sales or account management roles
Target Audience
- Sales teams specializing in OOH and DOOH
- Professionals working in programmatic advertising
- Account managers focused on media sales
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.