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Course Outline

Fundamentals of Customer Communication

  • The critical role of effective communication
  • Applying emotional intelligence to client interactions
    • Key emotional intelligence principles for managing difficult clients
    • The power of active listening and empathy
    • Strategic language to shift a difficult client’s demeanor
  • Understanding the characteristics of modern customers
  • Factors contributing to difficult client behavior:
    • Innate personality traits
    • A desire to extract additional benefits from the situation
    • Misunderstanding of sales terms or conditions
    • Experiences of inadequate customer service
    • Products or services failing to meet quality standards
    • Personal or financial losses resulting from service inefficiencies

Classifications of Conflict in Business Relationships

  • Disputes arising from misunderstandings
  • Disputes stemming from calculation or deduction errors
  • Disputes caused by unmet expectations

Addressing Complaints and Claims

  • Pinpointing the core issue
  • Determining accountability for conflict management
  • Techniques for managing objections (such as the “fog bank” method)
  • Case analysis: Responding to complaints regarding unsatisfactory service

Approaches to Conflict Resolution

  • Procedures for successful resolution
  • Active listening and presenting viable solutions
  • Specific tactics for engaging with difficult clients (such as the “mirror” technique)
  • Converting objections into sales opportunities
  • Additional effective strategies

Personal Well-being and Emotional Regulation

  • The value of self-care when interacting with complex clients
  • Methods for controlling stress and frustration

Customer Satisfaction Monitoring and Service Assessment

  • The significance and objectives of satisfaction surveys
  • Crafting effective survey questions
  • Gathering and interpreting feedback data
  • Leveraging insights to enhance service quality and retain clients

Collaborative Practical Scenarios

  • Role-playing: Navigating challenging customer exchanges
  • Group review of real-world customer complaints
  • Creating a plan for follow-up and service evaluation

Recap and Forward Planning

Requirements

  • A solid grasp of customer service fundamentals
  • Professional experience in client-facing positions
  • A keen interest in enhancing communication and conflict resolution abilities

Target Audience

  • Customer service representatives
  • Sales and account management teams
  • Supervisors and team leaders responsible for client relations
 14 Hours

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