Course Outline
Fundamentals of Customer Communication
- The critical role of effective communication
-
Applying emotional intelligence to client interactions
- Key emotional intelligence principles for managing difficult clients
- The power of active listening and empathy
- Strategic language to shift a difficult client’s demeanor
- Understanding the characteristics of modern customers
-
Factors contributing to difficult client behavior:
- Innate personality traits
- A desire to extract additional benefits from the situation
- Misunderstanding of sales terms or conditions
- Experiences of inadequate customer service
- Products or services failing to meet quality standards
- Personal or financial losses resulting from service inefficiencies
Classifications of Conflict in Business Relationships
- Disputes arising from misunderstandings
- Disputes stemming from calculation or deduction errors
- Disputes caused by unmet expectations
Addressing Complaints and Claims
- Pinpointing the core issue
- Determining accountability for conflict management
- Techniques for managing objections (such as the “fog bank” method)
- Case analysis: Responding to complaints regarding unsatisfactory service
Approaches to Conflict Resolution
- Procedures for successful resolution
- Active listening and presenting viable solutions
- Specific tactics for engaging with difficult clients (such as the “mirror” technique)
- Converting objections into sales opportunities
- Additional effective strategies
Personal Well-being and Emotional Regulation
- The value of self-care when interacting with complex clients
- Methods for controlling stress and frustration
Customer Satisfaction Monitoring and Service Assessment
- The significance and objectives of satisfaction surveys
- Crafting effective survey questions
- Gathering and interpreting feedback data
- Leveraging insights to enhance service quality and retain clients
Collaborative Practical Scenarios
- Role-playing: Navigating challenging customer exchanges
- Group review of real-world customer complaints
- Creating a plan for follow-up and service evaluation
Recap and Forward Planning
Requirements
- A solid grasp of customer service fundamentals
- Professional experience in client-facing positions
- A keen interest in enhancing communication and conflict resolution abilities
Target Audience
- Customer service representatives
- Sales and account management teams
- Supervisors and team leaders responsible for client relations
Testimonials (3)
I especially appreciated the instructor’s ability to give thorough, well-explained answers to questions specific to my personal situation.
HASAN TAHA URLU - Huber Turkiye
Course - Assertiveness
interaction and discussion with each other in different groups, together with some games.
- Netherlands Business Support Office (NBSO) Indonesia
Course - High-Impact Communication Skills
Training was tailored to my needs