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Course Outline
Introduction
Sales and Marketing Fundamentals
- Core principles of selling
- Understanding cross-selling
- Understanding upselling
- Overview of sales marketing
Selling Techniques and Strategies
- Strategies for cross-selling and upselling
- Developing a cross-sell grid
- Product modeling
- Markov chain applications
- Cluster and market basket analysis
- Tactics for cross-selling and upselling
E-commerce Marketing
- In-app cross-selling and upselling
- Email marketing tactics
- Visual commerce
- E-commerce conversion audit
Database Marketing
- Database marketing versus relationship marketing
- Gaining competitive advantage
- Information and knowledge management
- Database marketing tools and best practices
Customer Relationship and Lifetime Value
- Customer perceived value and value analysis
- Developing a value proposition
- The marketing funnel
- Cultivating customer loyalty
- Product profitability analysis
- Customer lifetime value
- Managing churn
- Designing loyalty programs
Marketing Research
- Types of research processes and methods
- Various sources for marketing research
- Sales information systems and marketing intelligence systems
- Marketing communications, promotions, and events
- Managing digital communications
Summary and Next Steps
Requirements
- Fundamental understanding of sales and marketing concepts
Target Audience
- Marketing professionals
- Entrepreneurs
21 Hours
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
