Cross-Selling and Upselling Training Course

While numerous courses address Brand Management, only a select few concentrate on Business to Business (B2B) branding. This course distinguishes itself by focusing on B2B branding, which differs significantly from B2C brand management.

A robust digital presence is vital for any business's survival in today's interconnected world.

This instructor-led, live training is designed for marketing professionals at all levels who wish to enhance their business's online brand positioning, assess brand performance, and manage brand image and reputation by conducting a comprehensive Online Brand Audit.

The cumulative effect of various online touch points ultimately dictates how your target audiences perceive your company and whether they decide to engage in business with you.

Conducting an online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing your brand’s owned online assets for strengths and weaknesses, this audit dissects how your brand is discussed on external channels outside your control to evaluate overall brand perception.

By the end of conducting an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business objectives.

Although categorized under 'Brand Management', this course intersects with numerous other disciplines within an organization, from customer experience and online user journeys to insight gathering and marketing strategy and planning.

Upon completion of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This live, instructor-led training in Greece (available online or onsite) is designed for beginner to intermediate social media managers and marketing professionals keen on building and managing online communities, creating impactful content strategies, and enhancing brand engagement.

Upon completion of this course, participants will be equipped to:

• Identify target audiences and customise social media strategies to suit them.
• Choose the most suitable social media platforms aligned with business objectives.
• Develop robust content strategies, encompassing content pillars, formats, and editorial calendars.
• Anse competitors to refine social media tactics.
• Launch paid advertising campaigns and evaluate their performance.
• Actively engage and moderate online communities.
• Manage social media crises and safeguard brand reputation.
• Apply ethical best practices and establish social media policies.

This course is ideally suited for professionals involved in Digital Marketing and strategic planning. It delves into the core concepts necessary to establish a strong presence in digital media. Delegates will receive an introduction to fundamental digital marketing principles, covering areas such as mobile marketing, social media, email marketing, PPC, and SEO. The training concludes by highlighting the significance of analytics and effective strategy, supported by practical examples.

This course is ideally designed for professionals focused on digital marketing and strategic planning.

The program delves into the critical concepts required to establish a strong presence in the Chinese market via digital channels. It explores fundamental digital marketing topics, ranging from mobile and social media marketing to email campaigns, PPC (Pay-Per-Click), and SEO.

Upon completion, participants will grasp the significance of data-driven analytics and robust strategic planning, illustrated through practical examples.

This instructor-led, live training in Greece (online or in-person) targets general staff at beginner-to-intermediate levels who wish to learn fundamental digital marketing concepts, direct marketing strategies, and the effective use of SaaS tools.

Upon completion of this training, participants will be able to:

• Acquire a thorough understanding of digital marketing within the SaaS sector.
• Develop practical abilities to execute effective direct marketing strategies using digital tools.
• Design and implement a digital marketing plan specifically tailored for SaaS products.

Digital sales blends conventional sales methodologies with contemporary digital channels to more effectively reach, engage, and retain customers. This training equips participants with practical strategies and tools to optimize their digital presence, enhance the customer experience, and drive measurable business growth.

This instructor-led, live training (available online or onsite) targets beginner to intermediate-level sales professionals seeking to refine their digital selling and customer engagement skills to achieve stronger sales outcomes in online environments.

Upon completion of this training, participants will be able to:

• Utilize digital channels effectively to attract and convert new customers.
• Conduct engaging and professional online sales interactions.
• Foster customer loyalty through consistent and personalized follow-up.
• Apply digital tools to optimize customer relationship management.
• Implement practical techniques to boost conversion and retention rates.

Format of the Course

• Interactive lecture and discussion.
• Hands-on exercises using digital tools and scenarios.
• Practical simulations of real sales interactions.

Course Customization Options

• This course can be adapted to your organization’s specific products, services, and digital sales strategy.

Over the course of seven hours, participants will explore the Google advertising ecosystem, identifying where their ads can appear and understanding the advantages of various ad formats. This is a highly practical session: attendees spend the majority of their time working directly within the Google Ads interface, manually configuring a live campaign led by the instructor. Beyond initial setup, the course covers essential optimization techniques to help achieve satisfactory results.

Instructed by an industry practitioner who actively manages Google advertising campaigns, the training concludes with a 30-minute Q&A segment, allowing participants to receive direct answers to their specific questions about Google Ads.

Target Audience:
Basic Google Ads is designed for individuals who possess foundational knowledge of internet marketing and wish to expand their expertise using Google's premier advertising platform.

This instructor-led live training in Greece (online or onsite) is designed for marketers who wish to use Google AdWords to launch marketing campaigns.

By the end of this training, participants will be able to:

• Execute Google AdWords campaigns that generate high-quality leads.
• Develop Google AdWords campaigns aimed at boosting sales.
• Implement bidding strategies to maximize returns on ad spend.
• Enhance existing marketing campaigns using Google AdWords.

This instructor-led, live training in Greece (online or onsite) targets intermediate-level marketing professionals eager to automate repetitive tasks, nurture leads effectively, and optimize customer engagement via workflow automation.

Upon completion of this training, participants will be capable of:

• Utilizing Make to automate marketing campaigns and lead nurturing processes.
• Developing personalized customer journey maps through integrated platforms.
• Synchronizing data across marketing tools such as Mailchimp, HubSpot, and social media channels.
• Monitoring and analyzing automated workflows to enhance campaign performance.
• Applying best practices for scalable marketing automation strategies.

Learning Outcomes:

• Understand the full range of opportunities within the internet marketing sector.
• Gain insight into the unique characteristics of advertising platforms and appreciate the critical roles of SEO and analytics.
• Develop the ability to craft marketing strategies for both personal use and corporate needs.
• Master the nuances of strategy formulation and process implementation.
• Learn effective collaboration techniques with other digital agencies.

Skills Gained:

• Strategy development and creation.
• Evaluating strategies based on performance metrics.
• Selecting priority platforms relevant to your field of activity.
• Constructing efficient cooperation processes with agencies and assessing their results.

Attitudinal Shifts:

• Conscious management of marketing activities, whether handled by an internal team or an external agency, alongside digital strategy preparation.
• Confidence in executed activities and a clear awareness of the steps and tests undertaken.

Gain a clear understanding of marketing. Connect with your customers' emotions. Draft your own strategic plan.

Align your marketing efforts and business operations with customer expectations and strive to exceed them.

This live, instructor-led training in Greece (online or onsite) is designed for marketers at a beginner to intermediate level who wish to create, manage, and optimize advertising campaigns on major social media platforms.

Upon completing this training, participants will be able to:

• Establish a structured method for developing social media campaigns.
• Set up and administer ad campaigns on Facebook, Google, and TikTok.
• Define clear campaign goals and choose appropriate ad formats.
• Identify and target the most suitable audience for their campaigns.
• Enhance ad performance through analytics and A/B testing.
• Distribute budgets strategically to maximize return on investment.