Marketing Training in Athens

This live, instructor-led program in Athens (conducted online or onsite) caters to digital marketers from beginner to intermediate levels who intend to construct, manage, and optimize advertising initiatives across major social media networks.

Upon the conclusion of this training, participants will be equipped to:

• Implement a systematic framework for developing social media campaigns.
• Establish and oversee advertising initiatives on Facebook, Google, and TikTok.
• Clarify campaign goals and choose the most suitable ad formats.
• Pinpoint and reach the most relevant audience segments for advertising efforts.
• Enhance ad effectiveness through the use of analytics and A/B testing.
• Strategically allocate budgets to achieve the highest possible return on investment.

This instructor-led, live training in Athens (online or onsite) is aimed at beginner-level to intermediate-level social media managers and marketing professionals who wish to build and manage online communities, create impactful content strategies, and enhance brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and tailor social media strategies accordingly.
• Select appropriate social media platforms based on business goals.
• Create effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Develop paid ad campaigns and measure their success.
• Engage and moderate online communities effectively.
• Handle social media crises and maintain brand reputation.
• Implement ethical best practices and social media policies.

This instructor-led, live training in Athens (online or onsite) targets intermediate-level marketing professionals eager to automate repetitive tasks, nurture leads effectively, and optimize customer engagement via workflow automation.

Upon completion of this training, participants will be capable of:

• Utilizing Make to automate marketing campaigns and lead nurturing processes.
• Developing personalized customer journey maps through integrated platforms.
• Synchronizing data across marketing tools such as Mailchimp, HubSpot, and social media channels.
• Monitoring and analyzing automated workflows to enhance campaign performance.
• Applying best practices for scalable marketing automation strategies.

This instructor-led, live training in Athens (online or onsite) is designed for beginner to intermediate-level marketing professionals who want to develop and execute effective marketing strategies, analyze market trends, and maximize ROI in competitive markets.

By the end of this training, participants will be able to:

• Understand the core principles of strategic marketing and its importance in business success
• Conduct market research to identify target audiences and competitive positioning
• Develop a comprehensive marketing strategy with clear goals and KPIs
• Implement digital and traditional marketing tactics effectively
• Evaluate and optimize marketing campaigns for better performance

This instructor-led, live training in Athens (online or onsite) is designed for sales and marketing professionals who wish to explore various cross-selling and upselling strategies and techniques.

Upon completing this training, participants will be able to:

• Grasp the core principles of sales.
• Apply diverse techniques and strategies to meet sales objectives.
• Build and enhance customer relationships.

This practical one-day course is tailored for marketing and social media professionals who regularly use Canva and CapCut and are ready to expand beyond their current workflows.

The programme centres on advanced content creation, AI-supported workflows and more efficient production of marketing and social media assets. Instead of revisiting foundational platform features, participants will explore techniques and capabilities that help them create, adapt and refine content more effectively while preserving quality and brand consistency.

AI plays a key role in the training, but the scope goes beyond AI alone. Participants will also strengthen their approach to visual design, short-form video, content adaptation, branding and cross-platform production.

The training draws on realistic marketing and social media scenarios, enabling participants to apply the techniques directly to the types of content they produce in their daily work.

Learning Outcomes

By the end of the course, participants will be able to:

• Leverage advanced Canva and CapCut features beyond their current day-to-day workflows.
• Recognise where AI can meaningfully enhance their content-production process.
• Use AI-supported tools to accelerate creative development and content output.
• Create and adapt visual and video content for different platforms and formats.
• Generate multiple content variations from a single campaign concept or asset.
• Improve images, video, audio and other content elements using AI-assisted features.
• Develop more efficient workflows for recurring marketing and social media content.
• Maintain brand consistency when using templates, AI-generated content and reusable assets.
• Integrate Canva and CapCut more effectively within a unified content-production workflow.
• Critically evaluate AI-generated content and make informed creative decisions rather than relying on automation alone.

Format

The course combines:

• Interactive instructor-led sessions.
• Live demonstrations of advanced Canva and CapCut capabilities.
• Practical marketing and social media scenarios.
• Hands-on exercises.
• AI-assisted content-production exercises.
• Workflow optimisation activities.
• Discussion of participants' existing workflows.
• Practical application using real-world content.

Course Customisation Options

The course can be tailored around participants' existing workflows, brand requirements and primary social media channels.

Customisation may include:

• Using the company's existing Canva templates and brand assets.
• Working with participants' own content.
• Focusing on specific social media platforms.
• Focusing on specific types of marketing content.
• Identifying repetitive tasks suitable for AI-assisted workflows.
• Exploring the specific Canva and CapCut AI capabilities available within participants' current subscriptions.
• Building exercises around the company's actual content-production process.

A strong digital presence is vital for business sustainability in today's connected world.

This live, instructor-led training is tailored for marketing professionals of all seniorities who wish to bolster their organization's online brand positioning, evaluate brand performance, and manage brand image and reputation by conducting a thorough Online Brand Audit.

The aggregate effect of multiple digital touchpoints ultimately dictates how your target audience perceives your company and influences their decision to do business with you.

An online brand audit has become a standard practice for organizations looking to evaluate and strengthen their brand positioning within a specific market.

In addition to assessing the strengths and weaknesses of your brand's proprietary digital assets, this audit analyzes how your brand is perceived on external online channels you do not own.

By the end of an online brand audit, you will be empowered to develop a transformative brand marketing strategy that supports broader business goals.

Although this course is categorized under 'Brand Management', it intersects with many other organizational disciplines, including customer experience, online user journeys, insight discovery, and marketing strategy and planning.

Upon completing this training, participants will be able to:

• Assess a brand's online presence to identify its strengths and weaknesses.
• Reveal a business's online reputation and public image.
• Recognize and enhance a brand's positioning within a specific market.
• Create a results-oriented brand strategy and an integrated online marketing communication plan.
• Perform a competitive brand analysis and develop industry perceptual maps.
• Execute an SEO audit.
• Master updated SEO guidelines relevant to the era of AI.
• Gain valuable insights into how various customer segments perceive a business and its offerings.
• Manage online social listening efforts.
• Leverage AI to increase the efficiency of routine brand audits.