AI in Digital Marketing Training Course

Advertising and Creativity adopts a cross-disciplinary approach, weaving together storytelling, emerging trends, artificial intelligence, and artistic innovation to elevate brand strategies and campaigns.

This instructor-led live training, available either online or onsite, targets beginner to intermediate-level professionals eager to sharpen their skills in crafting impactful advertising strategies and creative campaigns.

Upon completing this training, participants will be equipped to:

• Construct compelling brand narratives through effective storytelling techniques.
• Analyze both global and local advertising trends, including award-winning campaigns.
• Implement AI tools and workflows specifically adapted for advertising agencies.
• Participate in hands-on creative exercises inspired by artistic methods.

Course Format

• Interactive lectures and discussions.
• Case study analyses of advertising campaigns.
• Practical art and creativity workshops.
• Hands-on exercises using AI advertising tools.

Customization Options

• For those interested in a tailored version of this course, please contact us to arrange it.

AI in Digital Marketing refers to the deployment of artificial intelligence technologies to improve sales outcomes, audience targeting, personalization efforts, and campaign optimization within the advertising sector.

This instructor-led training, available both online and on-site, is designed for intermediate-level OOH/DOOH sales professionals looking to harness AI for prospecting, customizing proposals, analyzing data, and simulating pitches. The curriculum emphasizes programmatic integrations, specifically focusing on DV360 and Place Exchange.

Upon completion of this training, participants will be able to:

• Utilize AI tools to pinpoint and validate high-value prospects.
• Leverage AI-driven personalization to develop engaging client proposals.
• Examine campaign performance data to extract actionable insights.
• Practice sales pitches through AI simulations to refine preparation and execution.

Course Format

• Interactive lectures accompanied by group discussions.
• Numerous exercises and practical activities.
• Practical implementation within a live laboratory environment.

Customization Options

• To arrange a tailored training session for this course, please get in touch with us.

This course examines the practical application of artificial intelligence in institutional marketing within the realm of private higher education. It delves into content creation and positioning, reputation management, campaign optimization, product innovation, enhancement of academic programs, internal change and culture, and stakeholder engagement, all viewed through the lens of AI capabilities.

This instructor-led live training (available online or onsite) is designed for marketing and communications professionals at an intermediate level in higher education who aim to leverage AI to enhance student recruitment, boost institutional reputation, differentiate programs, and improve operational efficiency.

Upon completion of this training, participants will be able to:

• Develop AI-assisted content for academic and brand positioning that aligns with target personas and channels.
• Formulate AI-informed reputation and PR strategies for both online and offline environments.
• Enhance digital campaigns through segmentation, attribution, and advanced analytics.
• Propose AI-driven innovations for programs and value-added services.
• Plan internal change and digital culture initiatives to facilitate AI adoption.
• Design engagement tactics for schools and prospective students supported by AI workflows.

Course Format

• Interactive lectures and discussions.
• Hands-on labs featuring example AI workflows and templates.
• Group exercises, case studies, and a brief capstone design session.

Course Customization Options

• To request a customized version tailored to your institution, please contact us to arrange this.

This hands-on course demonstrates how accessible no-code and low-code AI tools can be leveraged for daily sales and market analysis tasks — ranging from automating routine processes to developing predictive insights and visual dashboards.

Delivered as instructor-led live training (available online or onsite), this programme is designed for beginner to intermediate commercial professionals aiming to adopt AI tools to boost productivity, enhance market intelligence, and facilitate data-driven sales decisions.

Upon completion of this training, participants will be equipped to:

• Explain core AI concepts and tools pertinent to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyse sales and market data utilizing AI-assisted features within Excel and Power BI.
• Construct simple predictive models and interpret short-term forecasts regarding customer behaviour and demand.
• Develop dashboards and visual reports that effectively communicate sales and market insights.
• Design a fundamental AI-assisted workflow to enhance productivity and decision-making within commercial teams.

Course Format

• Concise interactive lectures coupled with live demonstrations.
• Practical, guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities alongside a final practical mini-project.

Course Customization Options

• To request a tailored training session for this course, please contact us to arrange your bespoke solution.

ChatGPT is an AI-driven conversational assistant designed to boost efficiency by supporting content development, research, communication, and workflow automation.

This instructor-led live training (available online or onsite) targets professionals with little to no AI background who aim to streamline daily tasks by leveraging ChatGPT.

Upon completion of this course, participants will be able to:

• Grasp the fundamentals of ChatGPT and its underlying mechanisms.
• Apply ChatGPT effectively across various professional tasks.
• Craft optimized prompts to elicit high-quality responses.
• Recognize ChatGPT's limitations and adopt best practices for its usage.

Course Format

• Interactive lectures and discussions.
• Ample opportunities for exercises and practice.
• Practical implementation within a live-lab setting.

Customization Options

• For customized training arrangements, please contact us directly.

This instructor-led live training in Greece (online or onsite) is designed for marketers looking to utilize ChatGPT for their marketing campaigns. Participants will learn how to harness ChatGPT for marketing objectives, such as content creation, customer support, and social media management.

By the end of this training, participants will be able to:

• Understand the fundamentals of ChatGPT and how it operates.
• Use ChatGPT to generate persuasive marketing copy, blog posts, and social media content.
• Develop a ChatGPT-powered chatbot to improve customer support and engagement.
• Implement ChatGPT into their marketing strategy to save time and increase efficiency.

This instructor-led, live training in Greece (online or onsite) is designed for beginner to intermediate marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Greece (online or on-site) is designed for intermediate to advanced marketing professionals eager to master the application of DeepSeek in real-time data analysis, forecasting customer behavior, and managing automated marketing campaigns.

Upon completion of this training, participants will be equipped to:

• Deploy DeepSeek-enabled models to analyze customer data and refine marketing strategies.
• Harness AI for audience segmentation and delivering personalized marketing messages.
• Integrate DeepSeek with marketing automation platforms for effective campaign management.
• Utilize predictive analytics to anticipate customer behavior and enhance targeting precision.

This instructor-led, live training in Greece (online or onsite) is aimed at marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalized marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

This instructor-led, live training session, available online or onsite, is designed for intermediate-level marketing and sales professionals who aim to harness AI prompt engineering for customized campaigns, customer engagement, and automated sales processes.

Upon completion of this training, participants will be equipped to:

• Grasp the core principles of AI-driven prompt engineering within marketing and sales contexts.
• Utilize AI to produce high-conversion marketing copy and advertising creatives.
• Automate customer engagement through AI-generated responses.
• Apply AI to gain data-driven sales insights and improve forecasting accuracy.
• Seamlessly integrate AI tools into existing marketing and sales automation workflows.