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 Duration 7 hours

Course Outline

Introduction to AI in Public Communication

  • The role of ChatGPT within external communications workflows
  • Capabilities and limitations when creating public-facing messages
  • Ethical and responsible communication practices using AI tools

Drafting Public Notices and Announcements

  • Prompting ChatGPT for policy updates, alerts, and formal statements
  • Generating platform-specific versions for web, print, and social media
  • Ensuring factual accuracy and readiness for approval

Social Media Messaging with ChatGPT

  • Crafting concise, platform-appropriate posts for X, LinkedIn, and Facebook
  • Adjusting tone and voice to align with audience expectations
  • Developing campaigns with hashtags, calls to action, and optimal timing cues

Multilingual Content and Translation Support

  • Leveraging ChatGPT for rapid and accurate message translation
  • Adapting cultural tone and structure in citizen-facing content
  • Validating translated content for readability and accessibility

Templates and Reusable Prompts

  • Developing reusable content structures for FAQs and updates
  • Integrating tone and style guidance into prompts
  • Using examples to guide ChatGPT’s output structure

Managing Tone, Readability, and Accessibility

  • Applying plain language principles to all outputs
  • Prompting for specific tones: informative, empathetic, reassuring, etc.
  • Reviewing output against accessibility and inclusion checklists

Summary and Next Steps

Requirements

  • Familiarity with public communication workflows or external stakeholder messaging
  • No prior experience with AI or ChatGPT is necessary

Target Audience

  • Communications officers
  • Outreach coordinators
  • PR teams

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