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Εξέλιξη Κομματιού

Introduction

• Reasons for product failure: creating what customers do not need

Customer Interviews

• Developing an interview guide
• Formulating questions that do not lead the customer
• Synthesizing interview feedback

Journey and Process Mapping

• Creating a customer journey map
• Identifying key pain points

From Insights to Action

• Converting insights into hypotheses
• Translating hypotheses into backlog items

Prototype Testing

• Validating ideas cheaply before development
• Collaborating with UX on prototypes

Practice

• Conducting an interview round and journey mapping exercise on a real case

Conclusion and Next Steps

Απαιτήσεις

Prerequisites

• No previous experience in customer research is necessary

Target Audience

• Product Owners and product managers
• UX designers and researchers
• Business teams seeking to base decisions on customer evidence

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